Friday, November 1, 2019

US Army's National Guard involvement in Hurricane Katrina's Relief Essay

US Army's National Guard involvement in Hurricane Katrina's Relief Operation - Essay Example Hurricane Katrina hit America in the fall of August 2005.The Katrina hit seven different states leading to different death-tolls in each state. These states were: Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi and Ohio. The most loss was incurred in Louisiana where more than 1500 were estimated dead. It is considered one of the costliest and deadliest hurricanes to have ever hit in the history of the United States. Hurricane Katrina made landfall on the Gulf Coast, destroying lives, leveling homes and leaving thousands of survivors with the same story.Federal disaster declarations covered 90,000square miles of the United States, an area considered to be almost as large as the United Kingdom. Tough the loss of lives was the most tragic event caused by the hurricane. It was worsened by what came as the aftermath of the storm. Loss of electricity was one of the biggest setbacks to the crisis. The impact was such that as a consequence, the hurricane left approximately three million individuals without electricity. In 2005, 3rd September, Homeland Security Secretary Michael Chertoff explained the consequences of Hurricane Katrina as "perhaps the worst disaster, or set of catastrophes," in the history of the country, stating this about the hurricane itself and the flooding of New Orleans (CNN).Thus, when help moved in they had to deal with an increasing number of problems. Not only did they have to collect the bodies of those who had died in the storm but they also needed to provide and support the survivors. Economically, the damages were enormous. So while the Bush administration worked to collect funds, hundreds of thousands of local residents were left unemployed. This led to a trickle-down effect as fewer taxes are paid to local governments. Prior to the hurricane, the region supported around one million non-farm jobs, with approximately six hundred thousand amongst them in New Orleans. This meant that the desperate victims began looting stores in s earch of food and water: essentials that were impossible to find (FOX 16). To prevent further chaos and to help bring the situation under control the government deployed thousands of National Guard and federal troops. Role of National Guard When Katrina hit the Gulf Coast, the situation triggered the largest and fastest disaster response ever seen in the National Guard's 369 year history. At the National Association for the Advancement of Colored People event, Steven Blum (Head of the National Guard) spoke of how none of the men who went as part of the National Guard stopped to question how long they would be caught in the disaster area or whether they would be paid for their efforts. He commended them by saying how this was the reason why the National Guard was the finest organization of the nation and he was proud to be part of it (National Guard). When Hurricane Katrina struck, the National Guard was amongst the first men who landed in the area within the first four hours. The troops were on the streets, in the water and in the air. Each one attempting to save as many lives as he possibly could. Thus, 58,000 troops were deployed into the disaster hit area. The following are instances where the National Guard took over various different regions and helped provide assistance almost immediately after the disaster had struck. In most places, the strong winds and thundering rain had not even stopped and the Guards had already moved in to help the victims. The US Department of Defense immediately posted a news article on the 29 of August 2005 to show the work that was being carried out by the National Guard in their efforts to keep the area safe. The work done almost immediate

Wednesday, October 30, 2019

No need for topic Essay Example | Topics and Well Written Essays - 2000 words

No need for topic - Essay Example The second stage of moral development intensifies the right/wrong and good/bad practices to encompass the notion of satisfying own needs. Based on the implications of the decision made by the decision maker, Weber argues that aspects of fairness and equal sharing can be interpreted in that context.3 For example, the above move by directors would have a consequential implication to organizational shareholders and the firm at large. Stage three is primarily based on personal behavior. Specifically, members of any given society are expected to behave and conduct themselves in a certain way. In so doing, participants derive behavior-based satisfaction with respect to that which is naturally acceptable to the society. Here, the rules of the majority are essentially in play. On the other hand, the identified fourth stage of moral development deals with societal perspectives of generalized morals. For example, bakers are generally held to be trustworthy and their behavior in and out of work should reflect this expectation. However, this many not always be the case with regard to both the third and fourth stages of moral development. Any given society in its entirety accords rights to its members. In this respect, stage five defines the right and the wrong based on the rights accorded to the members of the society. On the same note, a society’s standards are upheld through the said rights, subsequently influencing the moral factor in that society. When it comes to the final stage of moral development, the definition of what is right is personalized. In other words, an individual’s ethical and moral principles drive the right/wrong definition. In this respect, what is rightfully, ethically, and morally accepted by one individual or society may not necessary be accepted by another subject to the provisions of the last two stages of moral development. Part B Translating theory into practice takes diverse and dynamic approaches. This is because organizational operations, strategies, goals, and objectives differ from one organization to another. For this reason, the operationalization of Kohlberg’s model within an organization requires a strategic approach. On the same note, the taken approach must be aligned and consistent with organizational short term and long term prospects. The practice of Kohlberg’s model would, therefore, require managers to be sensitive to the organizational culture and operations in play. To start with, managers do not necessarily have to implement every aspect of Kohlberg’s model. This is because some of the aspects of Kohlberg’s model may or may not be relevant for some organizational practices. In this respect, managers need to evaluate the organizational culture in play against the Kohlberg’s model. In so doing, managers would note ineffective areas within the organization as far as Kohlberg’s model is concerned. Once this has been done, the chosen provisions of the model can now be implemented. For example, an organization’s definition of right and wrong may be primarily built on the general societal

Monday, October 28, 2019

Marketing Mix Essay Example for Free

Marketing Mix Essay Broadly speaking, in order to maximise profits, different firms use distinct tools to perform strategy and decisions, such as SWOT analysis, PESTEL analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to â€Å"a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place† (MarcouseÃŒ  and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not correct. The aim of the essay is to analyse elements of the marketing mix. Initially, it will discuss four elements, which are the product, price, place and promotion respectively. Then, it will evaluate the most vital component in the marketing mix, which is the product. The first component of the marketing mix is the product. â€Å"A product is a good or service produced by a business or organization, and made available to the public for consumption† (Ashwin and Merrills et al., 2008). Each product has a different feature, which could be the unique selling points of them. Roams and Cota (2008:152) attempt to define this term is, â€Å"A unique selling point (USP) is a short statement that explains why a customer should buy from you instead of your competitorsin. For example, Apple Corporation has a unique and independent operation system for their iPhone. It has been argued that there are three levels of product, first of which is core or generic product (Levitt, 1986:361). This is the basic and general physical product, in other words, it is the product that has minimum features and the consumer would expect it to have. In a microwave oven example, it should have enough space inside to put food and it would be expected to work effectively. The second level of the product is known as actual or tangible product. This is, touchable and physical property of the product. Young (2008:130) suggests this level of product will contain the product’s name, style, brand name, label, packaging and quality level. This level of product provides a material and a clearer image of the product to customers. The next and last level is called augmented product. Leader and Kyritsis (1990:12) explain this product provides privileges and additional services to the consumer; it also can reflect the differentiation of the product. For instance, services such as free delivery, discounts and additional purchases. The second element of the marketing mix is price. There are two main factors can determine the price of product, which is price elasticity and pricing strategy respectively. Blythe (2012:154) examines the elasticity of demand will illustrate that different categories have different extent of sensitivity when the price changes. Consequently, it could help firms make a better decision when they set the price. Thompson and Machin (2003:65) support that, â€Å"a business must know how responsive their products are to price changes so that they can assess the potential impact of, say, special offers or a price increase†. The next factor is the pricing strategy. Also, it is more imperative than price elasticity when firms make their price decisions. Firms use a serious of pricing strategies, however, the pricing method of cost plus is used most commonly, which is the basic form of all pricing decisions. It refers to a business calculates the average cost and then add a mark-up to the final selling price. Ashwin and Merrills (2008:347) point out another price strategy is called discriminatory pricing; this means a firm set different price for different target groups. As the description from Thompson and Machin (2003:65), discriminatory price refers to â€Å"different price is charged to different group people at different times†. For instance, a cinema charges a different price for students and adults. Besides, it charges different for daytime and evening showings as well. In addition, psychology-pricing strategy is also used quite frequently in supermarkets. For example, Morrison’s sell a bottle of milk  £1.99 rather than  £2, hence customers will perceive the price as being lower. Levitt (1986) argues discriminatory pricing mainly relies on emotional responses from the consumer. The third component in the marketing mix is the place. It concerns the way in which a product is distributed. Stimpson (2005:16) points out â€Å"the ‘place’ decision involves making the product or service available to  consumers in the most appropriate way†. Distribution channel as the most important factor could affect the decision of the place. There are numbers of factors can determine how the product is distributed. Blythe (2012:173) suggests one of them is the marketing aim. The increasing scale raised enterprise intends to expand as wide a distribution as possible. Furthermore, legal restrictions should be regarded as well. Stone (2001) states there are numerous products are not permitted to sell in some places. For instance, it is forbidden to sell the alcohol at the petrol station. In general, direct distribution, retailers, wholesalers and agent are four core channels of distribution. Direct distribution is the producers sell products to customers directly without intermediaries. Blythe (2012:175) explains this, â€Å"direct distribution channels are typical of personal services such as hairdressing†. For retailers, it is an organization that offers goods to customers. Tesco and Wal-Mart, for example. In addition, Koter (2005) describes that, in many market, wholesalers act as a link between producers and consumers. Wholesalers usually buy goods from manufacturers then sell goods to the final consumers or retailers. In contrast, agents do not actually purchase goods; they only help manufacturers to sell. Thompson and Machin (2003:80) claim that, â€Å" agent never actually owns a product, they usually connect buyers and sellers and manage the transfer of the good†. The final element in the marketing mix is promotion. Promotion is not only advertising but also a communication tool between producers and consumers. â€Å"promotion is about communicating with customers and potential customers† (Ashwin and Merrills et al., 2008:331). Promotion is essential for a product because it is able to increase the demand for products. Young (2008) suggests promotion can raise emotion, concern or awareness for products or issues. In addition, promotion can protect and preserve the market share as well. The methods of above the line and below the line are two main types methods of promotion. As for above the line promotion, it refers to a firm uses the advertising media but does not has direct control. The most recognizable  face of advertising is television. Because of it can provide the introduction of product with colorful images. Wolinski and Coates (2008:373) state that, â€Å"television has the advantage of being memorable, as it can present both moving images and sound†. Thompson and Machin (2003:74) examines the below the line promotion includes promotional media over which the firm has control. For example, personal selling, it means a salesman or a sales team who regularly visits consumers in person. Having introduced each element of the marketing mix, the essay will now evaluate the most crucial element in the marketing mix – product. There are two principal reasons for product as the most important element in the marketing mix. First of all, product as the key component makes the entirely process of the link between customers and producers possible. Amount of sales promotion and price reduction will not help an enterprise to achieve their market target if the product is not appropriate and attractable. Stimpson (2005:24) agrees with this view that, â€Å" a balance and integrated mix is essential, but without a product that offers customers real and distinctive benefits, even the best-laid marketing plans can be wasted†. In the mean time, Kazmi (2007), in her work, Marketing Management, suggests that the product or service is the most vital element, without a good product, you have nothing. Furthermore, Adcock and Halborg (2001) sustains that the attention of customers will be attracted if a firm can develop a high quality product, hence, the profits that the firm makes will increase. As a result, the pote ntial for business success is significantly enhanced. The second reason is that products enable to decide a firm’s profits, sales, market share, image, reputation and stature. Additionally, product can also determine the scope and direction of a company’s activity. Product acts a heart in the whole marketing mix. Most of the scholars support that view. Stimpson (2005:24) points out that, â€Å"the product is usually considered to be the most important component of the marketing mix†. Stone (2001) believed that in most case the product itself is the key to a successful marketing mix. However, there will be instances that when other components dominate  the marketing mix. Wolinski and Coates (2008:346) argues that, â€Å" At a festival, only one type of bottled water might be available, so the place is the most important factor†. In contrast, Baker (1991) claims when consumer with limited money might choose the product with the lower price, this is due to consumer has insufficient resources to purchase additi onal products. In this case, price is the most significant component. To recapitulate, the essay has introduced and analysed four elements product, price, place and promotion in the marketing mix. Marketing mix as a tool is able to help firms make efficient business plan and strategy. Each element is playing a very vital role in the marketing mix. Furthermore, the essay has identified the product is the most crucial part since the product is the key component linking between the producers and consumers. It can be concluded that all the elements in the marketing are essential and necessary, while in the most case, product is the most essential component in the marketing mix. An enterprise should coordinate and integrate the four elements so that the firm can build an efficient marketing strategy and achieves more profits as possible. Reference list: Ashwin, A., Merrills, S. and Thompson, R. 2008. Collins biz/ed AS business studies. London: Collins Educational. Baker, M.(1991) Marketing, An Introductory Text, 5th edn. London: Macmillan Education Ltd. Blythe, J. 2012. Essentials of marketing. 5th edn. Harlow: Pearson. Felina C. Young and Cristobal M. Pagoso. 2008. Principles of Marketing 1st edn. Manila: Red Book Store. Kotler, P. 2005. Principles of marketing. 4th edn. Harlow, England: Prentice Hall/FinancialTimes. Leader, W. G. and Kyritsis, N. 1990. Fundamentals of marketing. New edn. Cheltenham: Stanley Thornes. Levitt,T.: 1986. The Marketing Imagination. New York: Free express. MarcouseÃŒ , I., Surridge, M. and Gillespie, A. 2011. Business studies for A level. Abingdon, Oxon [UK]: Hodder Education. Ramos, A. and Cota, S. 2008. Search Engine Marketing. New York: McGraw-Hill. Stimpson, P. 2005. Place. Business Review, 11:4-16 Stimpson, P. 2004. The Product Decision. Business Review, 11:1-24 Stone, P. 2001. Make Marketing Work for you. Oxford: How To Books. Thompson, R. and Machin, D. 2003. AS Business Studies.1st edn. London: Collins Educational Wolinski, J. and Coates, G. 2008. AQA AS business studies. 2nd edn. Deddington, Oxfordshire: Philip Allan Updates. a

Saturday, October 26, 2019

Critiques of Faulkner’s Sound and Fury Essay -- Faulkner’s The Sound a

Critiques of Faulkner’s Sound and Fury After reading through a large chunk of criticism, it seems clear to me how David Minter, editor of our edition, hopes to direct the readers’ attentions. I was rather dumbstruck by the number of essays included in the criticism of this edition that felt compelled to discuss Faulkner and the writing of The Sound and the Fury seemingly more than to discuss the text itself. Upon going back over the essay, I realized that Minter’s own contribution, â€Å"Faulkner, Childhood, and the Making of The Sound and the Fury,† is a prime example of such â€Å"criticism of the text† that focuses on the author, his creation of the text as a process, and the author’s self-professed opinions of the text. I have a number of problems with this idea. Although analyzing Faulkner and his process is not condemnable in of itself, it seems as though nearly every essay in this edition feels it necessary to include a lengthy quote by Faulkner addressing either his love of Caddy , his non-plan when writing the novel, or his deeming the novel a failure. After reading about these facts in essay after essay, one hopes Minter is satisfied in drilling them into the reader’s head. Another issue I have with these inclusions is the relevancy of an author’s statements concerning the writing process of a particular text after the text has been written. It seems that most of Faulkner’s comments about the novel and the writing process were recorded long after the fact, and I have trouble believing his statements concerning his writing process after publication. It seems more likely that his repeated desire to emphasize Caddy’s positive nature is a direct response to more negative receptions of the character upon the release of the book. Re... ...solely within the imaginations of her three brothers. For Benjy, she is a non-past memory; for Quentin, her spoiled virginity haunts him (along with the honeysuckle he associates with her); for Jason, Caddy haunts in the form of the lost job and subsequent material loss. Thus she becomes in actuality triply phenomenally constructed, for not only does she exist solely within the imaginations of her brothers (in whatever form they are haunted by), but also within the imaginations of Faulkner and the reader. Just as we are watching the watched watcher, readers conceive of Caddy solely through her watchers, the brothers, and their watcher, Faulkner. Caddy exists only in the imaginations of the three (brothers, Faulkner, reader), but she effectively and efficiently haunts them all, detached and delocated from her material body into the phenomenal body of the imagination.

Thursday, October 24, 2019

Letter to the Editor Essay -- Comment on World Poverty

Dear Editor, I was disgusted to read the letter from Mr I Amok, and the points he made on poverty. Where he said, â€Å"poverty isn’t that bad, only a few people are really poor†. I think that he hasn’t studied countries enough because countries in Africa have people that can’t even afford food, clean water and clothing as it is stated in the booklet where it said, "our water hole dried up". Where he said people just want us to â€Å"feel sorry for them†, they just want us to help them because it was our fault in most cases that they got in that situation, because when we were a empire they were self dependent but we told them to grow cotton but as the years have gone on the cotton market has crashed and they are no longer self dependent. He also said â€Å"charity begins at home because not everyone can afford a car†. A car is not important compared to food. People can live without cars, but people cant live without food it is not possible. World poverty is a growing issue I think mr I. Amok should be educated more on this situation. He may not realise all factors that are involved. In my opinion poverty is a massive factor in the third world countries and everywhere else that it affects and mr I. Amok does not understand it as he has shown in the letter. He goes that he heard somewhere that there is enough food in the world to feed everyone, this is true but the problem is the 20% of rich people in the world use 80% of the resources the... ...his. This would get them up and running so the could begin to plan for the future. Another way in which we could help if we were really desperate to help, is the could have a fair trade week were everywhere only sold products that fairly traded and this would help us to understand and it might even give the companies the urge to fair trade if they don’t all ready do so. I think our contribution to aid has helped the these countries but we cant just keep giving them it because could just stop everything and depend on our aid which would put them in a even worse position which we or they don’t wont to happen, although this may sound harsh we should give them aid if they are desperately in need of it so they don’t become dependent on the aid. I hope I have helped all the readers and especially Mr.Iamok. Yours truly,

Wednesday, October 23, 2019

The Effect of Deforestation to Human Lives

Deforestation is increasing as a global concern. In recent years deforestation has risen to dangerous levels. This reason is mainly due to the fact that most people have no idea what deforestation is. This lack of education has caused many changes in the global economy. The concerns no longer center on deforestation but in the effects it will have in our environment in the future. This issue has sparked national attention. It has caused a chain of recent plans and policies to be introduced. Also it has brought us together as a nation to fight a common problem. Deforestation is the clearing the land of forest or trees. Many people do not even know that this problem exists, although it may be occurring right in their own neighborhoods. The causes of deforestation are broad. It used to be thought that the lumber industry was much to blame, when in fact the industry is very low. Most of the land was used for various other reasons such as building and agricultural expansion. The land is used for growing crops and livestock grazing. In many cases the ?  §Slash and Burn? method is used. This is where the farmers cut down and burn forests to get to the land that is feasible for farming. Most of the tropical soils are very poor in nutrients and can only support crops for a few years. When the soil has been exhausted it is either abandoned or turned over for livestock grazing. The effects of deforestation on the environment are numerous. The reduction of forests upsets the entire ecological cycle. The forests are home to a number of plants and animals. When a forest is cut down, the whole cycle suffers. Most of all the forests act as a carbon ?  §sink?. That is they help to take in carbon, a green house gas, and offset its effect on the atmosphere. Also trees and plants on a forest can help to supply an alternative source of fossil fuels. Tree planting is also good for urban development. They help with heating and cooling costs to be lowered. There is evidence from the UN sponsored Intergovernmental Panel on Climate Change (IPCC) that came out in 1990. This organization records the change of climate control and has the best of these fields working for it. It predicted that if our economy keeps releasing emissions as we are that our annual temperature would increase at 0. degrees per decade over the next century. This is beyond what the earth has experienced over the past 10,000 years? (Muller Introduction). We currently are increasing at a rate of 0. 5 percent per year. To get these levels back to normal we would have to have a cut in emissions by over 60%worldwide. The greatest producer of these carbon gases is the burning of fossil fuels. ? § With just 5% of the worlds population, the United States currently accounts for 20%of both total warming commitment and carbon dioxide emissions? (Muller Intro. ). Congressional concern over ways to reduce deforestation has grown. They center mostly on developing countries where the deforestation is most rapid. Many new plans and programs are being introduced to help aid with the issue. The major organizations working on deforestation are: the Tropical Forestry action Program, the International Tropical Timber organization, the United Nations Conference on Environmental and Developmental Forest Principles and Agenda 21 chapter on forests, the U. S. Forests For the Future Initiative, and the World Bank. Some of these are centered strictly in tropical deforestation. The Tropical Forestry Action Program (TFAP) was started in June of 1985. Its purpose was to slow down the tropical deforestation and help countries develop plans to help with their management of such issues. It was a correlation of the World Resources Institute, the World Bank, the United Nations Developmental Program and work by the UN Food and Agricultural Organization (FAO). The program is developed to help aid tropical countries in the reduction of deforestation. Currently 90 developing countries are participating-38 African countries, 20 in Asia and the Pacific, and 32 in Latin America and the Caribbean. (Fletcher, Lyke 6) The objectives of the plan are as follows. They plan center on five major issues in tropical countries. These were defined by the 1987 TFAP. „h Forrest in land uses. Action is this area is at the interface between forestry and agriculture and would aim at integrating forestry into agricultural systems in order to conserve the resource base for agriculture, and, in general, achieve a more rational use of the land. h Forest based Industrial Development. Planning in this area would promote appropriate forest-based industries, reduce waste, and develop the marketing if forest industry products. Fuelwood and energy. Action in this area would aim at restoring fuelwood supplies in the countries affected by shortages through foreign assistance and support for national fuelwood and wood energy programs, development of wood-based energy systems for rural and industrial development, regional training and demonstration, and intensification of research and development. h Conservation of tropical forestry ecosystems. Action planned in this area would aim at conserving, managing and utilizing tropical plants and wild animal genetic resources through the development of national networks of protected areas, the planning, management and development of individual protected areas, and research into the management of tropical forests for sustainable production. „h Institutions. Goals would be actions to remove the institutional constraints impeding the conservation and wise use of tropical forest resources by strengthening public forest administration and related governmental agencies, to integrate forestry concerns into developmental planning, providing institutional support for private and local organizations developing professional, technical and vocational training, and to improve extension and research. (Fletcher, Lyke 6-7) The funding for the project is provided by governmental and private sources. It plans on spending roughly eight billion dollars over the next five years (1985-1991). It would be divided among the five areas just mentioned. There have been numerous criticisms about the plan. Mostly it has been that it is on the fact that it is concentrating mostly on the deforestation factor and failing to recognize other environmental issues. It has been said to isolate groups of people. Also, they fail to get to the real source of deforestation, which to some, are things such as over population and poverty. They say that it doesn? t give any incentives or sanctions. Although this centers more on the tropical regions, there are also many other plans to help out in our areas. The easiest way to combat deforestation is through reforestation. This is, planting new trees. This does not mean just going out and planting seeds, but actually planting grown trees. There needs to be educated environmentalist who know what they are doing to plant these trees. We can not just go and place them anywhere and expect then to work to their potential. They need to be strategically placed in areas where they can work the best that they can. This is not to say that everyday people can? t help. We can definitely all try. By planting a tree we can do our best, while making the world a more beautiful place. Deforestation is an increasing global concern. In recent years it has risen to dangerous levels. This is due to the fact that many people do not even know what it is. This lack of education has caused the problem to get to intense levels before there has been any plans to reverse its effects. Its effects are effecting the whole ecological cycle, and if not dealt with could lead to an ecological disaster. Although there are many companies out there to try and solve this problem, many people have a common misconception. They believe that we could all just plant trees, and save the world. Although tree planting would be great that is not true. There needs to be the right trees planted in the right areas, where they can work to their highest potential as carbon sinks. This way they can help to reduce carbon in the atmosphere, while looking beautiful. Wouldn? t it be nice if we could just have a world with normal carbon levels covered with beautiful trees? Personally I would rather look at a beautiful oak or maple rather than a cloud of smog. So, in conclusion, we can all try to help, plant a tree.

Tuesday, October 22, 2019

Best Careers for Your Personality Type

Best Careers for Your Personality Type As you hunt for a job, some things are crucially important: your resume and experience, your skills, and your interview game are all major parts. But don’t forget another huge element: your personality. Your personality is who you are, both on the job and off of it, and it’s majorly important to understand who you are before you pick a career. After all, you want to find a career path that makes you feel happy and productive, not one that fills you with dread because you feel like you’re constantly pulled out of your comfort zone. (A little discomfort can be good and galvanizing for your career as you try new things. Too much just makes you miserable.) If you haven’t already, take the Myers-Briggs Type Indicator (MBTI) personality assessment, which is the gold standard in personality tests. It’s a little more intense than the â€Å"Which Member of The Stranger Things Cast Are You?† quiz you just took on Facebook, but worth it to get a handle on what your personality and motivations are. Each test breaks you down into one of 16 types based on four categories:Introversion vs. ExtroversionIntuition vs. SensingFeeling vs. ThinkingPerceiving vs. JudgingThere’s an official version of the test that you can take for $49.95, but there are also lots of free version, like this one, that also get the job done. Once you know your type (or if you knew it before, you forward-thinker, you!), let’s move on to see what kind of careers you might want to look at to match your personality type.ISTJ (Introvert, Sensing, Thinking, Judging)ISTJs are duty-focused people who value hard work and career commitment. ISTJs love their rules. They like to have concrete goals and deadlines, and often prefer to work with hard data or specific processes. Seek jobs that celebrate these skills, and let you put them to good use.Jobs to consider:AccountantOffice ManagerIT AnalystLaw Enforcement OfficerLogisticianISFJ (Introvert, Sensing, Feelin g, Judging)ISFJs tend to be organized, calm, and practical professionals. They’re big on caretaking, and may not be the loudest voice in the room, but will often be the most logical. ISFJs are good at walking others through processes, and guiding team members toward a particular goal or result. You’re best-suited for positions that need a steady mind and head, even when the going gets tough.Jobs to consider:Elementary School TeacherLibrarianCustomer Service RepresentativeMedical SecretaryExecutive AssistantINFJ (introvert, Intuition, Feeling, Judging)INFJs can be creative types, but are also guided by their own sets of principles and feelings of fair play. Structure and compassion are the two most important career qualities for INFJs. Look for jobs that value these traits- you don’t want to have to hide them, you want to use them to their best potential.Jobs to consider:Social WorkerHR ManagerCounselor/TherapistWriterVeterinarianINTJ (Introvert, Intuition, Think ing, Judging)INTJs are the ones you want on your side when you need a confident, expert opinion. INTJs want what they want when (and how they want it), and demand perfection from themselves and others. Your standards are high, where it’s for you or your client. You won’t be happy unless you find a job where you can refine things to make them better.Jobs to consider:Software DeveloperSurgeonFinancial AdvisorBusiness ExecutiveMicrobiologistISTP (Introvert, Sensing, Thinking, Perceiving)ISTPs are movers and the shakers- they like to get things done now, because why wait when you can get results now? ISTPs are practical, dependable professionals who like to use strong methodology to get results. You’re a doer, not a bystander. Find a gig that lets you get in there and get your hands dirty.Jobs to consider: Police OfficerMechanicOperations AnalystCivil EngineerEconomistISFP (Introvert, Sensing, Feeling, Perceiving)ISFPs are helpers. They like to know that their work is directly and positively affecting others’ lives. They create products or provide services that people can use right away. ISFPs are often active members of their community, personally and professionally.Jobs to consider:Fashion DesignerHome Health AideMassage TherapistLandscape ArchitectStore OwnerINFP (Introvert, Intuition, Feeling, Perceiving)INFPs are optimists. They like to have careers that are making a difference to the world via creativity. INFPs are often motivated professionally by their strongly held personal values and beliefs. You’ll want to find a job that lets you channel your energy into making beautiful things and helping people realize their best potential.Jobs to consider:PsychologistArtist/Graphic DesignerWriterLibrarianHR TrainerINTP (Introvert, Intuition, Thinking, Perceiving)INTPs like hard evidence, and typically don’t operate on faith alone that something is true. INTPs like to constantly test theories and new ways of doing things, and continually re-evaluate their perspective. They are problem solvers. You’ll want to find a career thats largely cut-and-dry, with lots of facts and problems to be solved.Jobs to consider:MathematicianChemistPsychiatristProfessorArchitectESTP (Extrovert, Sensing, Thinking, Perceiving)ESTPs can be adrenaline junkies, thriving on process and systems in an uncertain world. They’re great in a crisis, providing practical skills and guidance no matter what chaos is going on around them. You need a steady head and temperament, even when things are crumbling around you.Jobs to consider:Construction ContractorDetectiveStock BrokerFinancial AdvisorSales ManagerESFP (Extrovert, Sensing, Feeling, Perceiving)ESFPs feel at home talking to (and working with) just about everyone. They are great team members, who know the value of working together to accomplish specific goals or keep everyone together on task. You’re the friendly face amidst the chaos.Jobs to consider:Receptioni stCustomer Service RepresentativeJuvenile Social WorkerRecreation DirectorActorENFP (Extrovert, Intuition, Feeling, Perceiving)ENFPs are curious about the world around them, and do best in jobs that allow them to interact with a lot of different people. They’re often passionate advocates in their fields. Find jobs that surround you with creativity, one where you’re on your feet and making things happen.Jobs to consider: Restaurant OwnerJournalistPreschool TeacherCreative DirectorEvent PlannerENTP (Extrovert, Intuition, Thinking, Perceiving)ENTPs are creative types who thrive on challenges and finding new solutions to old problems. Seek jobs that let you flex your artistic and problem-solving muscles on a daily basis.Jobs to consider:Real Estate AgentReporterUrban PlannerMarketing AssociateEntrepreneurESTJ (Extrovert, Sensing, Thinking, Judging)ESTJs are often the ones in charge, with their abilities to make quick, logical decisions. They are quickly able to interpret s ituations and apply information to arrive at the best way of doing something.Jobs to consider:Loan OfficerSchool AdministratorLawyerPharmacistProject ManagerESFJ (Extrovert, Sensing, Feeling, Judging)ESFJs are caretakers. They take pride in providing excellent care, and are often motivated by seeing direct results with their customers, patients, or stakeholders. You’ll ideally want to look for jobs where you work daily with people, otherwise you won’t be fulfilled.Jobs to consider:NurseSales RepresentativeSocial WorkerCosmetologistNutritionistENFJ (Extrovert, Intuitive, Feeling, Judging)ENFJs are the gurus. They provide helpful, authoritative guidance, often with the goal of making the world a better (or at least more straightforward) place. You have the gift of inspiring people- find a job where you can use these skills.Jobs to consider:Nonprofit WorkerTeacherPR SpecialistClergymemberHealth EducatorENTJ (Extrovert, Intuitive, Thinking, Judging)ENTJs are leaders. Theyà ¢â‚¬â„¢re driven by results, and feel comfortable leading teams and setting goals to get everyone on the same page.  You’re a natural leader, so look for a job where you can take charge and make things happen.Jobs to consider: EngineerAttorneyPhysicianExecutiveManagerKnowing your personality type and motivations can really help clarify your career path, especially if you’re not totally sure what you want to do next. What about you? We’d love to hear what your results were, and if you learned anything about your professional options in the process!